The 2022 financial impact of the Port of San Diego Big Bay Boom to San Diego has been released. It was completed by San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management compiled by Mark Testa, Ph.D., Christine Helmer, Ph.D., and Carl Winston.
Annually $74.4 million of direct and indirect economic benefit was determined to be the impact to San Diego. This includes a transient occupancy tax of approximately $1 million, which is a key component that goes to the city and county. At least 165,000 of local residences attend this event as well as at least 85,000 out of area visitors, who claim they came to San Diego primarily to see the Big Bay Boom and stayed and average of 4.8 days. 44.3 % of all the visitor spending due to the Big Bay Boom was for food & beverage.
The Port of San Diego Big Bay Boom July 4th Fireworks Show is displayed from four barges around North San Diego Bay. It is a free event that starts at 9pm and lasts about 18 minutes. The proceeds from sponsorship after expenses goes to the Armed Services YMCA charity that has social programs for impacted financially challenged young, enlisted military families stationed in San Diego. Over the past 22 years of this event, over $1.2 million has been raised for the charity.
Read the full SDSU Economic Impact Report 2022 here.
Sandy Purdon, Executive Producer
Port of San Diego Big Bay Boom July 4th Fireworks Show